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When setting up your survey you should consider the following: - Clearly establish the goals and objectives of your survey. Determine your target audience.
- Start developing questions that will provide you with the information you need. This isn't always easy. Questions should be clear and simple, and allow you to reach the objectives of your survey.
- Pre-test all questions prior to launching your survey. This enables you to catch missing and flawed questions, typos and poor sentence structure before launching your survey.
- Funnel Method. Start with broad questions and then get more detailed. Questions read better when there is a logical progression.
- If you need to contact respondents after the survey has been completed, add a question asking for their name or contact information.
- Use the appropriate questions styles. Each question has specific strengths and benefits. For example, in many cases the matrix rating questions provide more detailed and relevant responses.
- Use headings to separate question categories and to introduce different sections. Headings help respondents stay on track and avoid confusion.
- Certain variables affect your response rate, i.e., survey topic, the number of questions, and incentive offered.
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